Privacy Policy

Last updated: June 17, 2026

1. Who we are

Hector Hernandez & Associates, P.A. (referred to as "the Firm", "we", "us" or "our"). This Privacy Policy describes how we collect, use, disclose and protect personal information obtained through our website located at www.hhalaw.com (the "Website") and through any related communication or service we offer online.

By using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of the Website.

2. Information we collect

We collect personal information in the following ways:

Information you provide to us directly

When you complete a contact form, request a consultation, or communicate with us through the Website, you may provide us with:

Full name
Email address
Phone number
Any other information you voluntarily include in your message

Important: Please do not submit sensitive personal information (such as Social Security numbers, immigration status, medical information, or details of a pending legal matter) through our website's contact forms before speaking with an attorney.

Information collected automatically

When you visit our Website, certain information is automatically collected through cookies and similar tracking technologies, including:

IP address and approximate geographic location (city/region level)
Browser type and version
Operating system
Pages visited, time spent on each page, and referring URL
Date and time of your visit
Device identifiers and advertising identifiers

3. How we use your information

We use the information we collect for the following purposes:

To respond to inquiries: To contact you about your consultation request or legal information.
To provide legal services: If an attorney-client relationship is established, to provide the legal services you have requested.
To improve our Website: To understand how visitors use our Website and improve its content and functionality.
For marketing and advertising: To measure the effectiveness of our advertising campaigns, run remarketing and retargeting campaigns (i.e., showing personalized ads to previous Website visitors), and reach potential clients through targeted advertising on the Google and Meta/Facebook platforms.
For advanced conversions: We may use features such as Google Enhanced Conversions and Meta Conversions API (CAPI), which send user data in hashed format (such as a previously provided email address or phone number) to those platforms in order to measure conversions more accurately.
To comply with legal obligations: To comply with the laws, regulations, court orders, and professional responsibility rules governing attorneys in Florida.
To protect our rights: To detect and prevent fraud, abuse, or other harmful activity.

We do not sell your personal information to third parties.

4. Cookies and tracking technologies

Our Website uses cookies and similar technologies. A cookie is a small text file stored on your device that helps us recognize you on future visits and understand how you use our Website.

Strictly necessary: Enable basic website functionality (e.g., form submission, security). Duration: session.
Analytics: Measure traffic, user behavior, and page performance. Examples: Google Analytics (_ga, _gid). Duration: up to 2 years.
Advertising and remarketing: Track conversions, serve relevant ads, and enable remarketing campaigns on Google and Meta (i.e., showing ads to users who have previously visited this Website). Examples: Google Ads, Meta Pixel (_fbp). Duration: up to 2 years.
Preference cookies: Remember your settings and language preferences. Duration: up to 1 year.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the Website's functionality.

Additionally, you can manage your personalized advertising preferences directly on the following platforms:

5. How we share your information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

Service providers: We may share information with trusted third-party providers (such as web hosting providers, analytics platforms, and communication tools) that assist us in operating our Website and business, subject to confidentiality agreements.
Advertising platforms: As described above, we share limited data with Google and Meta for advertising measurement, remarketing, and audience purposes. This may include sending hashed data through tools such as Google Enhanced Conversions and Meta CAPI.
Legal compliance: We may disclose information when required by law, subpoena, court order, or governmental authority, or when necessary to protect the rights, property, or safety of the Firm, our clients, or others.
Professional obligations: As a law firm, we are subject to the Florida Rules of Professional Conduct governing attorney confidentiality. Any information you provide in the context of a prospective or existing attorney-client relationship is subject to attorney-client privilege and will not be disclosed except as permitted or required by law.
Business transfers: In the event of a merger, acquisition, or transfer of the firm's assets, personal information may be transferred as part of that transaction.

6. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal and professional obligations, to resolve disputes, and to enforce our agreements.

For inquiries that do not result in an attorney-client relationship, we generally retain contact information for a reasonable period to respond to your inquiry and for legitimate business purposes. For matters involving an attorney-client relationship, records are retained in accordance with the Florida Rules of Professional Conduct and applicable Florida law, which may require a minimum retention of six (6) years after the conclusion of representation.

Analytics and advertising data collected through Google and Meta are subject to those platforms' data retention policies.

7. Your rights and choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

Right to access: Request a copy of the personal information we hold about you.
Right to rectification: Request that we correct inaccurate or incomplete information.
Right to deletion: Request the deletion of your personal information, subject to legal obligations.
Right to opt out: Opt out of interest-based advertising through Google and Meta settings (see links in Section 4).
Right to object: Object to certain processing of your personal data based on legitimate interests.
Do Not Track: Our Website does not currently respond to browser Do Not Track signals.

To exercise any of these rights, contact us using the information in Section 11. We will respond to your request within a reasonable time and in accordance with applicable law.

Rights of Florida residents

Florida residents may have additional rights under the Florida Digital Bill of Rights (effective July 1, 2024) and other applicable Florida privacy laws. We are committed to honoring the rights granted to Florida residents under applicable state law.

California residents

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). To submit a request, contact us as described in Section 11.

8. Children's privacy

Our Website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under that age. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can remove that information.

9. Security

We implement reasonable administrative, technical, and physical security measures designed to protect the personal information we collect against unauthorized access, disclosure, alteration, and destruction. These measures include secure transmission via HTTPS, access controls, and limiting access to personal data to authorized personnel only.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

10. Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where required by law, provide additional notice.

We encourage you to review this Privacy Policy periodically. Continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

Hector Hernandez & Associates, P.A.
Attn: Privacy Compliance
7480 SW 40th Street, Suite 450, Miami, FL 33155
Phone: (+1) 305-614-1690
Email: info@hhalaw.com
Website: www.hhalaw.com